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Our Story

Passion for Fishing, Commitment to Quality

FishingPellets.com was originally founded many years ago, but in late 2023, it was acquired to operate alongside Apex Baits. Apex Baits was established in 2010 by Keith Roberts, who is now the owner of FishingPellets.com, Apex Baits, and CPS Tackle.

From its inception, Apex Baits set out to provide high-quality fishing bait at more affordable prices than mainstream manufacturers, without compromising on quality, customer service, or delivery speed. Since integrating FishingPellets.com into the business, we have expanded our range, increased stock levels of key items, and moved operations into a larger space—enhancing our efficiency and ability to serve anglers better.

We are a small family-run business, which means we genuinely care about every customer and every order. Our close-knit structure allows us to work together seamlessly, ensuring personal attention to detail in everything we do.

What Sets Us Apart?

Quality Ingredients & Effective Bait

At FishingPellets.com, we are backed by over 40 years of expertise in cooking and preparing bait. With our deep understanding of the trade, gained from running our family-owned fishing tackle shop CPS Tackle, we have access to the best manufacturers to ensure consistent, high-quality production. Some of our particle mixes require 24-48 hours to prepare—this is not a process that can be rushed when creating top-tier bait.

We only source the best ingredients, never cutting corners. While we may not always be the cheapest option, we guarantee a level of quality and service that justifies every penny spent.

Unique Formulations & In-House Production

All our particle mixes are unique to us, and our method mixes are created entirely in-house. While we continuously explore better suppliers and improvements, our core formulas remain unchanged—tried, tested, and proven over 15 years of business.

Our Mission & Values

At the heart of FishingPellets.com is a commitment to speed, reliability, and personal service. We pride ourselves on offering some of the fastest turnaround times in the industry—orders are processed within 24 hours and delivered as quickly as possible, whether it's 1kg or 100kg of bait.

As a small, family-run business, we operate with a personal touch. When you call us, you won’t be stuck on hold or passed between departments—you’ll speak directly with me (Jamie), my brother Brandon, or our father Keith. This level of personalised service sets us apart, ensuring anglers always get the advice and support they need.

Meet the Team

Keith Roberts, my father, leads as Managing Director, but at FishingPellets.com, titles mean little. Our tight-knit family team of three—myself (Jamie), my brother Brandon, and our father Keith works seamlessly together, covering all roles to maintain peak efficiency, quality control, and customer service. With a combined 80 years of fishing experience, we don’t just sell bait—we understand the needs of anglers inside and out.

Through CPS Tackle, our family-owned fishing tackle shop of over 15 years, we have developed a deep knowledge of the trade, enabling us to source and produce some of the best bait available today.

Why Choose Fishing Pellets?

  • Unmatched Customer Service – As a small family business, we take pride in being approachable and available. Whether by phone or email, you can always reach us for expert advice—no long hold times, no unanswered messages.

  • Fast & Reliable Delivery – Orders are processed within 24 hours, and we aim for the fastest possible delivery times.

  • Premium Quality Bait – From our uniquely crafted particle mixes to our high-quality fishing pellets, everything is made with the angler in mind.

  • Bulk Orders Handled with Ease – While we don’t offer trade accounts, we have no problem fulfilling large quantity orders efficiently.

Give Us a Try – We Won’t Let You Down

If you haven’t ordered from FishingPellets.com yet, now is the time. As a small, family-run business, our service, quality, and efficiency speak for themselves. We stand by our bait and our reputation—so if you’re looking for a trusted supplier who truly cares about anglers, look no further.

Check out our Fishing Pellets, browse our Fishing Bait, or Contact Us for any inquiries or bulk orders